I’m turning into Betty Draper for the night. Or at least the next two hours.
Off to a Mad Men party! Maybe there will be some classic 1960s appetizers that I can bring back recipes for. Let’s hope!
Tonight, I will give you a hospitality 101 lesson.
A few hours ago, I discussed with some friends the fact that most people have a negative bias, meaning that they tend to remember negative things more frequently and vividly than they do positive things. It is basic human nature, and I bet on average, you probably remember the bad parts of a conversation or a workday more than the good parts. I’m just as guilty at this as anyone at times…just ask my parents. 🙂
In the hospitality world, there is a constant battle to stave off this negativity bias because it is the foundation for a scary “statistic” of sorts called The Rule of Ten. The rule states that each single unsatisfied customer will tell ten of her friends, family members, or acquaintances about her negative experience. Those ten people will then turn around and tell another ten people each, thereby magnifying this person’s bad experience and leading to a huge loss in potential business. Scary stuff.
I’ve seen the negativity bias and Rule of Ten multiple times in different work and personal scenarios. I can recall a retired couple who were on a weekend getaway in the mountains. They loved every second of their escape; they hiked, enjoyed the views, drank local wines. Unfortunately, when it was time to check out there were mistakes on their bill and it took over 20 minutes to refund their overcharged credit card. In a matter of minutes, all the good experiences the couple partook in the previous two days vanished and all they could focus on was being overcharged. ??Unfortunately, I know that’s probably what they remember most from that trip. As the unlucky front guest agent that day, I can tell you that it’s not fun to be the messenger of the moment that causes the negativity bias to fall into play.
Which is why it’s so nice to hear about how you did just the opposite and gave someone a positive bias, if only for a day.
Yesterday, a somewhat regular customer ate lunch with my boss to discuss an upcoming event for an organization of which she is a member. I stopped by their table to say hello, and she began to recall a time a couple months ago when I surprised her with a plate of chocolate chip muffins and cookies after she divulged to me that she had bombed a job interview. I remember that day because she was having a glass of wine at the hotel bar, and I could just tell that she was depressed in the way people are when things don’t go as expected. When she explained that she performed poorly in a big interview, I thought that a little treat would help get her mind off of things. So I left the bar, bothered the cooks for some chocolate, and delivered the sweets to her and her friends. It was a tiny thing that took me three minutes to do, and yet she remembered it clearly months later. I’m sure she recalls the interview, too, but at least she has a happy memory from that day that stands out just as vividly as the initial cause of her disappointment.
Those types of experiences really do make you feel good. It’s really not that hard to make someone’s day, and I think it’s a good daily goal to have. Now if only the hospitality books could be re-written to discuss a new Rule of Ten that’s based on a positive bias….
I’m sure you’ve heard by now that food prices for basic necessities like wheat, eggs and meat are on the rise. You may have already seen the effects of this in your grocery store. Well yesterday, after shopping for bananas (really, that’s all I was there for) I thought of a great job position that grocery store operators should create. First, the story…
In my local Kroger grocery store, certain produce items like spinach and bagged salads that are close to expiring tend to go on a “Manager’s Special” and be offered at 50% of the original price. I eat lots of veggies and LOVE when I find something that I want in good condition on sale. It’s almost a game — these items are highly coveted by constant shoppers like myself, so it’s rewarding when you are one of the lucky people that gets to snatch up a sale item. Or maybe that’s just how I feel about it.
Anyway, I wandered over to this section yesterday merely to browse and saw that oyster mushrooms were on sale. As I looked them over, a European woman approached me and began to promulgate about how great mushrooms are and what an extraordinary deal it was to find an 8oz. pack on sale for $1.89 when the same size package normally costs $5.00 at Whole Foods. She was elated because her son is “berserk” about mushrooms and could not wait to show him the six (two of which were 16oz.) packages she picked up.
She then went on to describe her favorite preparation method: simply sliced and sauteed in a half cup of white wine with salt, pepper, and a healthy dollop of sour cream that you add at the end until slightly melted. “Just warm it, you don’t want it to curdle,” she explained.
When I asked about adding garlic to the pan, she said that she never does because she enjoys the taste of mushrooms too much and does not want garlic to overpower them. This was a novel concept to me as I love garlic and add it to almost everything I make.
I was entranced by this woman and how she depicted this simple but beautiful recipe. In the time it took for her to describe how her son goes berserk for golden-cooked mushrooms and divulge that the best “cheap” white wine was on sale for $3.99 just three aisles over, I made up my mind to buy those mushrooms. And the wine. How could I not after she described it to be one of the best whites she’s had in a long time, and one that she finds just as easy to help make dinner as well as drink with dinner?
I was an absolute sucker for this woman’s stories, and I made her mushroom recipe to the best that I could last night. I have to say that she was right on. If you enjoy the actual taste of mushrooms, you will love this recipe. Simple, rich, and healthy all at once. I really don’t think I had previously cooked mushrooms just to serve as mushrooms. Usually I include them as an ingredient in a main dish. But this recipe lets you savor and appreciate them just as they are.
I doubt that Kroger planted this woman by the sale produce items, but think about how they could off-set their rising food costs by hiring people like her to scope out people like me that enjoy being schlepped into a good recipe! Having a “secret buyer” of sorts (similar to a secret shopper) could help stores cycle through their inventory and reduce their waste. The nerd is coming out in me, but really, Kroger should look into that.
I really hope to see this woman again in the store. But until then, the least I can do is share this recipe.
Serves 2 to 3
8oz. sliced white or oyster mushrooms
2 tsp. olive oil
1/2 cup dry white wine, such as chardonnay
salt and pepper to taste
1/4 cup sour cream
1. Slice mushrooms thinly (about 1/4″ thickness).
2. Heat olive oil in a pan over medium heat. Add mushrooms and cook for 1 minute. Add salt and pepper, cook for 1 more minute.
3. Add wine to pan. Allow liquid to start boiling and then reduce heat to low to medium-low. Cook until mushrooms are fragrant and slightly browned (about 3 – 4 minutes).
4. Add sour cream to pan and allow to liquify a little. Stir to combine. Keep heat low so the cream does not curdle.
5. Enjoy with a side of chardonnay.
I’ve had a pretty awesome stomachache for the past two days. And by awesome, I mean painful.
Is it the stomach flu? No….knock on wood!
Did I enjoy a little too much vino on Saturday? Nope, don’t think so.
Instead, I blame this:
Triple Chocolate Layer Cake with Kahlua Buttercream and Chocolate Ganache. I die.
Handmade Gourmet Chocolates (from www.ChocolateSmiles.com).
Right after I took this, I decided the dark chocolate Oreo needed to be eaten, stat.
All I can say is thank God birthdays don’t come more than once a year. I’m typically a very healthy eater, but something about my birthday always makes my sweet tooth come out like a lion from a cage. It seems to be especially bad this year though, and I’m now the proud owner of a chronic unhappy tummy. Even so, I can’t stop eating them, and I’m ok with that.
In case you don’t like looking at sweets that you can’t grab through the computer screen, here’s another pizza recipe to get you by…
Zucchini White Pizza
Adapted from Eat, Live, Run
1 ball of store-bought pizza dough
1 Tbsp. extra virgin olive oil
1 1/2 cups part-skim ricotta cheese
3 garlic cloves, minced
2 medium zucchinis
1 cup mozzarella cheese
3 Tbsp. pesto sauce
salt and cayenne pepper to taste
1. Preheat oven to 450 deg. F.
2. Shred zucchinis using a regular cheese grater. Squeeze zucchini shreds in small batches over the sink to drain out any water, and place all shreds in a medium bowl.
3. Add mozzarella cheese to the zucchini and set aside.
4. In a small bowl, stir together ricotta, garlic, salt, and cayenne. A little bit of cayenne is all you need in this!
5. Roll out dough into a rectangle shape on a floured surface (remember to let it sit at room temperature for 20 minutes first). Transfer dough to a cookie sheet sprayed with non-stick cooking spray.
6. Spread ricotta mixture over the dough.
7. Top with zucchini and mozzarella mixture.
8. Drizzle pesto sauce over pizza and add a little more cayenne if desired.
9. Reduce oven to 425 deg. F and bake for 12 to 15 minutes until crust is golden and cheese has melted.
Whew, that took a bit of time and effort to write. Gotta go now….ganache is calling my name.
Thanks again for the birthday wishes! I had a great day and night celebrating with friends. There was much pizza, wine, cake, and board games involved, so it was a very fun night. I think I ate my weight in food last night and am still stuffed today, but it was delicious.
Up until Thursday night, I had no idea what I was going to make for the crowd of 15 or so friends. But while enjoying the sights and tastes of Logan airport, I finally had a few moments to think about what to prepare that would suit a variety of tastes and dietary needs and also follow the KISS method (Keep It Simple, Stupid). I tried to think of things that I could buy from the store but then jazz up to make them look and taste more homemade. Here’s the menu I came up with:
– Cheese Log and Crackers
– Hummus Boat with Crudites
– Caramelized Onion, Pear, and Blue Cheese Flat Bread
– Classic Red Sangria
Pizzas and Sides:
– Zucchini White Pizza
– Chicken Sausage and Mushroom Pizza
– Italian Roasted Tomatoes and Mushroom Pizza
– Vegan Pesto and Sundried Tomato Pizza
– Curried Chickpea Salad
– Garden Salad with Carrots, Clementines and a Cranberry/Balsamic Vinaigrette
Secrets to Pizza Party Success:
– Think of your guests’ likes and needs – I decided what pizzas to make based on the following realizations:
– With sides, few ingredients + flavor + pretty presentation = success
The salads I made literally took me minutes, but looked and tasted like I spent a lot more time on them than I did because of the fruit and curry flavors I added. Also, I took storebought classic hummus and made it look fancy in a really simple way: I cut a square from the middle of a loaf of French bread, filled it with hummus, and then decorated the outside with vegetables to use as dippers.
Let me know what recipes you’d like me to post! Anyone can make them, I promise. Here’s one to start out with….most people were surprised that they liked this so much last night!
Caramelized Onion, Pear, and Flatbread Pizza
1 storebought pizza doughball
1 medium yellow onion, sliced
2 Tbsp. extra virgin olive oil, divided
1 medium red pear, sliced
3/4 cup blue cheese crumbles
1. Heat 1 Tbsp. olive oil in a saute pan over medium-low heat. Add onions and cook for 30 minutes stirring occassionally. The onions should turn a deep golden color, shrink up, and taste sweet when finished.
2. Spray cookie sheet with cooking spray. Heat oven to 450 deg. F.
3. Roll out dough on a floured surface (make sure to let it rest at room temperature for 20 minutes before doing so). Place dough on cookie sheet and press into corners to fill the pan.
4. Brush remaining tablespoon of olive oil over the dough until lightly coated.
5. Spread onions over dough and top with pear slices. Cover with blue cheese crumbles.
6. Place in oven and lower temperature to 425 deg. F. Bake for 12 to 15 minutes until crust is golden and blue cheese looks slightly melted.
7. Cut into 2″ x 2″ squares and serve.
Thank you for all the birthday wishes today! I’ve been having a very good day so far cooking and getting ready for a dinner party with friends tonight. Lotsa pizza is on the menu, and I’ve been preparing enough to feed a very hungry crowd of 15 or so. Recipes will come later….need to make sure they turn out well first!
Looks like someone will be wishing for a cleaning lady to magically show up at her doorstep tomorrow when she blows out the candles tonight. 🙂
Delayed in Boston at Logan airport on my way back to Durham. Just had a great discussion about generations in the work force and hospitality industry while enjoying a Victory Red brew from Boston Beer Works. I feel a bit traitorous because it was brewed in honor of the Red Sox, but when in Rome. The consensus between a construction salesman from Providence and myself was that corporate culture, positivity, and support are the most important things in a job. I’d say my meetings from this week proved the same points. Need to go catch my flight! Hopefully I’ll catch some sleep and be good to go tomorrow for work.